Carla Ness' Blog
You love your home, but you want to make a change. In many cases, you’ll work with a real estate agent who can help you to market your home professionally to your ideal home buyer. Yet, for some properties, having a very specific target buyer in mind can work well.
If you live in an area that’s ideal for retirement, for example, why not target the second home buyer’s market? These are individuals with a sizable amount of money to make purchases on their second home. They may be looking for a winter home, perhaps in someplace warm. Others are seeking a home that’s smaller but perhaps located close to the amenities they like. How can you market to these buyers if your home fits their needs?
Define What’s Fantastic About Your Home
A good place to start is by working with your real estate agent to carefully detail the features of your home that help it to really stand out to the second home buyer. Here are some ideas to get started.
- Are you close to desirable areas? Many don’t want to buy a home in a tourism-driven area directly but being nearby can be attractive.
- What’s within walking distance of your home? Are there parks, shops, coffee shops, or restaurants? Is there a Main Street area that’s perfect for an evening stroll?
- What features does the home offer to help people relax, unwind, and love being at home? A backyard that’s expansive with features, like a pond or a garden, may be an attractive option for some people. For others, easy-maintenance and upkeep are better.
Outline what makes your home special specifically to those who are buying a second home by focusing on the benefit to the buyer. Always be clear and accurate. There is no place for any misconceptions here.
Show the Value of the Property Clearly
Many people buying a second home plan to use it in various ways. For example, some want a weekend getaway, a place they can go to every weekend to relax. In this case, they likely want an area that’s enjoyable in some way. They will pay more for homes near the lake or in a walkable community.
Others want a second income from their property. In this case, homes located in the heart of a tourism district are attractive. It’s also a good idea to point out any property management services nearby that may help them to easily manage these properties. These home buyers are also looking for on-site features that attract travelers, such as pools, numerous bedrooms, a full kitchen and a spacious backyard.
Those retiring want smaller homes in beautiful areas. They want to be around others who share the same interests but also want a home that’s far easier to manage.
As you work with your agent, determine what features and specs about your home can make the property desirable to those who are retiring or buying a getaway home. Marketing like this attracts the buyer you know can fit right into your home.
Lot 23 Old South St, Plainfield, MA 01070
24 Linwood St, Greenfield, MA 01301
Once you have found the home that you want to live in, put in the offer, and start the process of closing on a home, you may feel like you’re “home free.” The hard part may technically be over, but there’s one more important thing that you need to think about before you get the keys to your place: Closing costs.
A few days before you head to sign all of your paperwork to close on the home, your lender will send you a detailed report of different closing costs that you need to pay upon the settlement of the property.
Closing Costs Defined
Closing costs are what you pay to the lender and third parties. These are due at the time of closing on the property and must be paid up front. You should estimate that your closing costs will be between 2 and 5 percent of the purchase price of the home.
Everything Included In Closing Costs
Closing costs cover both one-time and recurring fees that are a part of your home purchase. The one-time fees are things that are generally associated with buying the home. These would include attorneys fees, lender fees, home inspection fees, document prep fees, underwriting fees, credit report fees, and realtor fees. You’ll also need a bank issued check for your down payment at this time.
At closing, an escrow account will be set up. This is like a forced savings account that will be drawn from to cover things like taxes, insurance, loan interest, and title insurance. These are all very important costs that are a part of buying a home.
Do Your Homework Ahead Of Time
The best way to deal with closing costs is to be prepared ahead of time. Talk to your lender in order to get an estimate of the closing costs. From there, you’ll need to decide if you need to finance your closing costs or simply pay them up front. There are advantages to both approaches. Sometimes, lenders will look at you as less favorable if you need to finance all of your closing costs. It all depends on the terms of your loan. This is why research is vital.
Compare Rates And Lenders
It’s important not to go with the first lender you talk to. Get some recommendations from your realtor and friends to see who might be a good fit for you. Every lender specializes in something different, so you want to be sure that who you chose is a good fit for you.
The most important thing that you can do with closing costs and the financing of your home is to get educated!